All persons who wish to enter this contest held by EPOCH (“entrants”) must carefully read and agree to the following terms before entering.

Posts with the hashtag #sylvanianfamilies40thphoto will be considered as agreement to these terms. If you do not agree to these terms, do not enter.

Please be aware that the content of these terms may be changed without warning.

Additional instructions provided by EPOCH, posted on this website or provided through the official Instagram account shall also be considered part of these terms.

1. Eligible Entrants

1. Persons who live in the UK and are 16 or older are eligible to enter this contest. If your child is too young and you find that they have entered by themselves, please delete the post.
2. Entrants must have their own Instagram account.

2. Entry Period

The entry period is from 3rd October to 3rd November 2025 (until 11:59 PM JST)

3. How to Enter

• Step 1：Follow the UK's official Instagram account @sylvanianfamilies_uk
• Step 2：Take photos or videos.
• Step 3：Post a photo or a video you have taken to your Instagram account, with the following hashtags.
  #sylvanianfamilies40thphoto

4. Points of Caution and Guarantees

1. Entrants who do not agree to these terms are not eligible for the selection process.
2. EPOCH reserves the right to disqualify entrants in the following cases:
   1. Cases in which the account from which the entrant posted their photo is deleted
   2. Cases in which the entrant has unfollowed our official Instagram account
   3. Cases in which the entrant is deemed to have violated these terms
   4. Cases in which EPOCH deems that the entrant has cheated
3. All entrants are responsible for costs and obligations associated with contracts required in order to enter this contest, including Internet, software and the device or phone that is used.
4. By submitting a post, including photos or videos, entrants represent and warrant to EPOCH that they have the legal right to submit the content and that the submitted content does not infringe upon any rights of third parties.

5. Disclaimers

1. EPOCH accepts no responsibility for any damages or other issues resulting from an entrant’s failure to comply with the terms of entry.
2. EPOCH accepts no responsibility for the actions of any third parties posing as entrants except in the case of a wilful action or oversight by EPOCH itself.
3. EPOCH accepts no responsibility in the event that any entries to this contest are impacted by abnormal occurrences including but not limited to a software or hardware malfunction, fire, power cut, poor network conditions, earthquake or emergency.
4. EPOCH accepts no responsibility for any disputes with a third party regarding an entry in this contest.
5. All information on this contest is subject to change without warning. EPOCH accepts no responsibility for any damages incurred by any entrants as a result of such changes.

6. Prohibited Actions

The following actions are prohibited when entering this contest.

1. Actions that violate laws, regulations or these terms
2. Actions that impede the processes of this contest
3. Actions that cause a nuisance, detriment, damage or discomfort to EPOCH or another party
4. Actions that defame or damage the reputation of or trust in EPOCH or another party
5. Actions that violate, or may violate, the intellectual property rights, rights of likeness, rights to privacy, reputation or other rights of EPOCH or another party
6. Provision of information for commercial purposes, advertising or solicitation
7. Actions offensive to public order and morals
8. Actions deemed by EPOCH to be unsuitable for this contest
9. Actions deemed by EPOCH to be malicious or inappropriate
10. Other actions similar in nature

7. Guidelines for Photos/Videos

Please prepare photos or videos that comply with these guidelines.

1. Photos or videos must feature Sylvanian Families products.
2. Photos or videos must be taken by the entrants themselves.
3. Photos or videos must not have been previously used for advertising, promotions, or campaigns.
4. Photos or videos must not contain any of the following:
   1. Characters other than Sylvanian Families characters
   2. Content that is significantly unsuitable for the Sylvanian Families world
   3. Content that is offensive to public order and morals
   4. Content that violates rights belonging to another party, including but not limited to copyrights and rights of likeness
   5. Other content covered by “Prohibited actions” above

8. Use of Content

1. By uploading photos or videos, entrants grant EPOCH and other companies in the EPOCH Group (“the EPOCH Group”) irrevocable global rights to use the photos or videos free of charge (including but not limited to duplication, display, posting online, publication, exhibition, distribution, screening, public dissemination and translation) for the following purposes:
   1. Materials for use in relation to contests (including the announcement of results), campaigns and other activities such as future advertising by the EPOCH Group.
   2. Websites, official social media accounts that are managed, used, organized, participated in or published by the EPOCH Group.
   3. Events and exhibitions (including facilities, etc.), printed materials, promotional materials, advertising materials, etc.
   4. Other branding, marketing, promotions, etc. by the EPOCH Group.
2. The EPOCH Group may sublicense the above usage rights to third parties.
3. The EPOCH Group may alter or otherwise modify photos or videos when using them.
4. The EPOCH Group may or may not show details such as the entrant’s name and/or account name.
5. Entrants may not assert moral rights against the EPOCH Group.
6. The EPOCH Group accepts no responsibility in the event of any dispute with a third party regarding copyrights or other rights related to the subjects of submitted photos or videos. Entrants shall, at their own responsibility and expense, handle and resolve any such disputes.
7. Copyrights for any images, videos or audio content created by the EPOCH Group for this contest belong to the content creators. The EPOCH Group may partially edit an entrant’s content in the event that the content conflicts with laws concerning rights of likeness or copyrights.

9. Handling of Personal Information

Personal information provided by entrants will be used for purposes related to the execution and promotion of this contest, such as contacting entrants about this contest, sending the prizes, managing entries and announcing winners. Refer to our Privacy Policy for full details on how personal information is handled. Identifying data such as location information will be deleted from content before they are used.

10. Others

1. EPOCH may cancel or postpone this contest or change the details of the contest, including these terms, without warning.
2. EPOCH’s rights to the terms and conditions indicated herein apply regardless of whether EPOCH exercises those rights.
3. This contest and these terms are subject to Japanese laws. The Tokyo District Court of Japan holds the exclusive jurisdiction for any disputes associated with this contest.